Stella
by Sarah Pearl
- What was built
- A mobile manifestation and affirmation app sold on subscription through the App Store.
- Tools used
- Claude Code Claude Google AI Studio
- Reported results
- $300K MRR and about 12,000 paying customers roughly two months after launch (founder interview, mid-2026). Source ↗
- Product
- apps.apple.com/us/app/stella-manifest-anything/id6757347283 ↗
Steal this workflow
Pick a self-improvement habit people already pay coaches for, then ask Claude Code to scaffold a paywalled daily-ritual app: onboarding quiz → personalised plan → one guided action per day. Ship the paywall on day one and let the onboarding quiz do the selling.